A business owner must understand that SEO is the best way to promote service pages on major search engines like Google. However, focusing on the structure and content for your services plays a crucial role in user experience and search engine optimization. If you have a well-optimized page, it will help search engines find potential customers for your service website.
If you are wondering what to include on a main service page, you are definitely in the right place. Let’s explore briefly how to structure an effective services page.
What to include on a main service page
The main service page is the first impression of your website. To create a page that ranks and converts, use a proven formula that highlights your expertise, builds confidence, and ensures you are the right choice. Additionally, your website structure and layout should be clear, concise, and user-friendly for maximum effectiveness.
Let’s break down the essential elements.
1. Key elements
Headline with primary keyword:
The title of your service page should prominently feature your primary keywords, which is the foundation of an SEO-optimized page and helps search engines identify the purpose of the service page. Choose the keyword that prominently matches the potential customers and convert them into leads.
Introduction:
A brief introduction that summarizes your services and offers in a concise paragraph to address your audience’s needs is crucial. Use relevant keywords naturally to ensure they relate to the user’s intent, giving your service page a chance to attract more visitors and convert them into loyal clients.
CTA:
Call to action should be visible to users, e.g., contact form, get a free consultation, or request a quote. Always include that part in a hero section for better visibility and user experience.
Internal Linking:
Always focus on linking to any related blog that gives your customers a brief understanding.
Of your services. This strategy will significantly increase link equity across your website and boost the overall SEO.
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2. Service page structure
A well-structured website increases the user experience, which is better for SEO.
Here are crucial elements to include;
Hero section:
The first thing a user notices on every website is the hero section. Including a focused tagline, a high-quality image, and a call to action will increase your engagement.
Service details:
Describe each service in detail, including its benefits and features, and explain why one should choose your services over competitors.
Schema Markup:
Use a service schema for each service page to help search engines better understand and index the offerings.
Create individual service pages:
If you offer a variety of services like web designing services and SEO services, create a separate page for each service and try to link these pages with the help of navigational or contextual internal linking.
Use semantic SEO:
To avoid duplicate content, use semantic SEO with the help of clusters and different related terms to stand out against your competition. For example, if you offer affordable or cost-effective website designing services, try replacing them with reasonable web designing services.
On-page SEO:
Ensure that the title, description, headers, and alt text for images are SEO optimized.
Portfolio Showcase: Display previous projects you have worked on with the help of images or short case studies to gain your trust.
Customer Testimonials:
Social proof is powerful. Adding past customer reviews could also be an engaging factor and convert visitors into customers.
FAQs:
Address some common questions related to your services; this will improve the user experience. It will also be long-tail keywords for your service page.
Contact Information:
Ensure your complete contact details, such as phone number, address, and email, are available to keep your customers in touch with you.
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3. Service page layout for better user experience
Visual hierarchy:
Use proper heading hierarchy from h1, use proper bullet points to break up text, and make it scannable and readable.
Mobile optimization:
Ensure the service page is responsive to mobile devices, whether a significant portion of the website can be accessed on mobile phones or not.
Loading Speed:
A slow loading speed could create a high bouncing rate and let your competitor grow in a vast space. Try to compress images that are high in size to avoid loading Speed issues.
Clear navigation:
Provide easy navigation access to your essential sections and pages like pricing, case studies, or testimonials through header navigation or contextual internal linking.
Conclusion
By following these best SEO practices, your main service page will provide a better user experience and SEO best practices to improve search engine rankings and drive traffic. The more attractive your service page is, the more you can convert visitors into customers.
